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Research papers

Self-completion questionnaires (Part I)

Self-completion questionnaires are a basic and much-used tool of the market researcher. Their great attraction is that by avoiding the need to employ a force of trained interviewers they considerably reduce the costs of undertaking a survey. This...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part I). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-i-


Research papers

Self-completion questionnaires (Part II)

Our own experiment found no greater tendency for self-completion to yield critical answers: in this respect the two methods of data collection produced results which were very similar indeed. A likely explanation by which this finding can be...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
×

Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part II). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-ii-